The Marketing Nerds Podcast

Common Pitfalls That Trap Amateur Video Editors

300+ seasoned video professionals and video editors from around the world chimed in and all got together for a wonderful exchange of feedback over on the video editors' group on LinkedIn, where a recent post sparked quite the conversation around one question: Editors, what are some common mistakes you've noticed in amateur video/film editing?"

If you’re seeking to improve your skills, understanding, and practices this is the place to learn really quickly and get your finger on the pulse of what is going on in the industry.

Short Form Video Is Very Attractive to Businesses!

We’re doing something different this week, starting with episode 1 of a 5 part series getting into the topic of short form video production.

Videos of cats, babies tasting lemons for the first time, food recipes — you name it, we love it. And when it comes to marketing Video content is one of the most influential forms of marketing out there.

So, how can you leverage short form video content to grow your business? And what are some trends to look for?

This 5 part podcast series gets into the details starting with TikTok:

What started as a platform to showcase short form video, often silly, has caught on as one of the newest social media platforms. TikTok’s emergence as a mainstream social media staple also presents an opportunity for early adopter brands, many of which are seeing surprising results from having short form video on the app.

TikTok calls itself the leading destination for short-form mobile video. the platform has millions of active users who open the app more than 8 times a day.

The Wall Street Journal did an amazing article (https://www.wsj.com/video/series/inside-tiktoks-highly-secretive-algorithm/investigation-how-tiktok-algorithm-figures-out-your-deepest-desires/6C0C2040-FF25-4827-8528-2BD6612E3796) about their algorithm – the article and video set the tone for the somewhat “sketchy” practices TikTok is using to keep users engaged and committed to their platform with short form video.

I’m going to play the entire audio version of the Wall Street Journal video (https://www.wsj.com/video/series/inside-tiktoks-highly-secretive-algorithm/investigation-how-tiktok-algorithm-figures-out-your-deepest-desires/6C0C2040-FF25-4827-8528-2BD6612E3796) for this podcast. Listen closely and try not to get caught up in the tone and presentation…it’s sort of 20/20, CNN newsy style with documentary style music, words and prompts that kinda suggest TikTok is doing something really bad.

What I want you to do when you listen is avoid that, put yourself in the shoes of a marketer and listen to the information…to the growth TikTok's algorithm can give your business… then visit our website at thedvshow.com for times and dates for the live discussion where we are going to host a discussion related to this topic...we want your feedback! We want to know what you think about this analysis and short form video in general.

The Truth About SORA AI

You’ve all heard of Sora by now, a revolutionary video-generation model poised to transform the landscape of video production. With just text prompts, Sora can create scenes and visuals that challenge the very essence of traditional filmmaking.

Join us as we unravel the mystery of Sora, dissect the hype, the potential, and the very real challenges we’re all about to face.

What Are Your Videos Really Selling?

It's not about your ability to edit video. It's not all about your video equipment. What are your videos really selling?

Networking Finding Work in Video Production

Networking Finding Work in Video Production

Humanizing Video Production in the Age of AI

This episode of The DV Show LIVE discusses the impact of AI on video production while emphasizing that while technology may change, storytelling and creativity are timeless.

Highlights

Tom Langen from Talex Media and author of the book "Legendering" joins us.

AI tools can make video production more efficient and improve the quality of videos. The video production industry is not solely reliant on technology, as storytelling and creativity are essential.

• The obsession with tools and perfection can hinder creativity and the message of a video.

• AI tools can enhance video production.

• The video production industry is not solely reliant on technology.

•  Perfectionism can hinder creativity and the effectiveness of a video.

Adapting to AI: One Video Pro’s Transformation

Continuing the series on AI and Video Production, this episode of The DV Show LIVE discusses the controversial topic in detail.

The host acknowledges the impact of AI on job loss but also explores the practical and positive side of AI in video production.

Highlights:

• The word for 2024 is “adapt,” as the video production industry, like many others, is being affected by AI and technology.

• Nic Camp discusses the transformation of his career and how he adapts to AI. He also discusses what the real focus should be in order to get (and stay) ahead and competitive.

Navigating the AI Revolution in Video Production

The start of this week's episode focuses on the dramatic changes AI brings to the video production industry.

We discuss MakerSuite, an AI-powered tool that streamlines research and scriptwriting, drastically reducing the time and effort involved in video production.

Amidst the debate of AI's impact on jobs, we emphasize the need for professionals to adapt and upgrade their skills to stay relevant. The episode also features an in-depth interview with Philip Werner from MakerSuite, providing valuable insights into AI's practical applications.

Join us to understand how embracing AI can enhance your video production skills and keep you at the forefront of the industry.