The Marketing Nerds Podcast

Strategies that work

Strategies that work

Are big budget video professionals really needed?

Video continues to be the most powerful form of content on the web and people know the importance of it in their marketing. I’m not blind to the fact that there’s a growing trend among businesses to create their own video content.

There are pros and cons to making video content on your own and pros and cons to hiring someone to make video content for you. But what are they? Do you really need a video pro?

We sat down with Richard Tiland from New Evolution Video Productions in San Diego, and really got down into the nitty gritty of this debate. We touch upon some topics no one wants to talk about.

How to Make Money as a Freelance Videographer in 2024

Guest hosts Alex and Jordan explore the booming world of freelance videography, focusing on the most lucrative and accessible opportunity in 2024: filming commercials for companies.

They discuss the growing demand for high-quality video content, the essential equipment you need to get started, and practical tips for building your portfolio. Learn how to effectively market your services through social media, local ads, and word-of-mouth recommendations. The hosts also delve into pricing strategies, revealing how you can earn between $150 and $300 per hour. Whether you're an aspiring videographer looking to make extra money or aiming to turn your hobby into a full-time career, this episode provides a comprehensive guide to achieving success in the videography industry.

Tune in to gain valuable insights, actionable advice, and the motivation to take your videography skills to the next level.

Overcoming Remote Work Challenges as a Video Editor

The demand for remote work has skyrocketed, leading many to dream of a flexible, work-from-home lifestyle. However, the reality has been far from easy for countless video professionals. After dedicating months, or even years, to applying for remote positions, many find themselves disheartened by scams, rejections, and an overwhelmingly competitive landscape.

Today, we'll unpack this struggle and provide valuable insights and advice. Our guest hosts, Alex and Jamie, will offer support, strategies, and a sense of community to those feeling lost and defeated in their search for remote video production jobs.

Runway Just Got Caught: AI and Pirated Content

In this episode, we tackle a major controversy shaking the AI and tech communities: the revelation that Runway, a Google-funded AI video generator, was trained on pirated YouTube content and stolen films. We explore the details of a leaked internal spreadsheet obtained by 404 Media, which reveals that Runway’s Gen-3 Alpha video generation tool used copyrighted material from major companies like Disney, Netflix, and Sony without permission.

Join us as we discuss the ethical and legal implications of this practice, the broader issues it raises within the AI industry, and the potential consequences for the future of generative AI. We also examine how this controversy might prompt changes in copyright laws and the concept of "fair use" in the context of AI development.

Tune in to hear our thoughts on the responsibilities of AI companies, the importance of transparency, and what this means for the future of AI and content creation.

This episode is a must-listen for anyone interested in the intersection of technology, ethics, and intellectual property.

I see a storm of change coming!

 

The Marketing Magnetism of Oddly Satisfying Videos

Oddly Satisfying Videos are a little known marketing secret you can use to transform your brand's digital presence!

Tune into our very first AI edited and produced video podcast and discover how to forge deep connections, create unforgettable experiences, and skyrocket your content's shareability.

Common Pitfalls That Trap Amateur Video Editors

300+ seasoned video professionals and video editors from around the world chimed in and all got together for a wonderful exchange of feedback over on the video editors' group on LinkedIn, where a recent post sparked quite the conversation around one question: Editors, what are some common mistakes you've noticed in amateur video/film editing?"

If you’re seeking to improve your skills, understanding, and practices this is the place to learn really quickly and get your finger on the pulse of what is going on in the industry.

Short Form Video Is Very Attractive to Businesses!

We’re doing something different this week, starting with episode 1 of a 5 part series getting into the topic of short form video production.

Videos of cats, babies tasting lemons for the first time, food recipes — you name it, we love it. And when it comes to marketing Video content is one of the most influential forms of marketing out there.

So, how can you leverage short form video content to grow your business? And what are some trends to look for?

This 5 part podcast series gets into the details starting with TikTok:

What started as a platform to showcase short form video, often silly, has caught on as one of the newest social media platforms. TikTok’s emergence as a mainstream social media staple also presents an opportunity for early adopter brands, many of which are seeing surprising results from having short form video on the app.

TikTok calls itself the leading destination for short-form mobile video. the platform has millions of active users who open the app more than 8 times a day.

The Wall Street Journal did an amazing article (https://www.wsj.com/video/series/inside-tiktoks-highly-secretive-algorithm/investigation-how-tiktok-algorithm-figures-out-your-deepest-desires/6C0C2040-FF25-4827-8528-2BD6612E3796) about their algorithm – the article and video set the tone for the somewhat “sketchy” practices TikTok is using to keep users engaged and committed to their platform with short form video.

I’m going to play the entire audio version of the Wall Street Journal video (https://www.wsj.com/video/series/inside-tiktoks-highly-secretive-algorithm/investigation-how-tiktok-algorithm-figures-out-your-deepest-desires/6C0C2040-FF25-4827-8528-2BD6612E3796) for this podcast. Listen closely and try not to get caught up in the tone and presentation…it’s sort of 20/20, CNN newsy style with documentary style music, words and prompts that kinda suggest TikTok is doing something really bad.

What I want you to do when you listen is avoid that, put yourself in the shoes of a marketer and listen to the information…to the growth TikTok's algorithm can give your business… then visit our website at thedvshow.com for times and dates for the live discussion where we are going to host a discussion related to this topic...we want your feedback! We want to know what you think about this analysis and short form video in general.