The Marketing Nerds Podcast

Scary Truths About Ecommerce Video Production

We’re getting into my favorite topic on this episode: ecommerce video production! An entirely different creative and business process before any video can perform successfully.

Ecommerce product videos empower shoppers with product knowledge and confidence. Shopping online is an amazing resource for our busy lives and growing by leaps and bounds every day. But eCommerce sites lack the tangibility and real-life product demos that people get in brick and mortar shops. There is no salesman or pro staff to pitch the product and relay product information relative to each customer’s unique situation. eCommerce lacks the human touch. Video Review Labs creates eCommerce video experiences that make online shopping more tangible and genuine. When people are shopping for higher price point products or technically complicated products like pro camping gear or electronics, they need to thoroughly understand what they are getting in the box.

When producing product videos, every e-commerce platform is different, the audience you’re selling the product to, and creating the video for, is different. There are formats, specific lengths to adhere to, social media platforms to think about, search engine optimization and the list goes on...

On this themed episode we have two product video production experts from resultsimagery.com joining us in the studio. We have some listener questions on tap to answer with our social audio audience ready to chime in with feedback and advice, and some cool tools in the download vault this week - some free stuff you can use to get those product videos produced faster and without hassle.

Links mentioned on the show:

• Veed.io is built with the Etsy shop owner in mind (https://www.veed.io/create/etsy-video-maker)
• 21 of the Best Free Video Editing Software (https://thedvshow.com//free-video-editing-software/)
• Handy dandy vdeo production cost calculator (https://onemarketmedia.com/video-production-cost-calculator-tool/)
• The best live streaming equipment for every budget (https://protips.thedvshow.com/vimeolivestreaming)

Some of these listener questions are off the wall crazy!

Welcome to this edition of the DV Show Podcast!

Yes, we are on a mission to rid this world of bad video. This week, we’re going back to our roots and what we started on 16 years ago...answering listener questions related to digital video production….this is our way of helping you create better video. This time, we have an entire team of professionals from all over the world taking part in the discussions thanks to social audio apps!

We know the entire video production process is not for everyone. It can easily become overwhelming, time consuming, intimidating, and technical when all you want to do is create a video that works for you. The options are daunting – and that’s why we’re here.

Whether it’s about a video marketing strategy, videos for your business, what is the easiest software and equipment to get it all done quick, creative, technical or business – this podcast, our website and a crack team of seasoned professionals are all available right now to help enable you to create a strategy that gets results.

You’re saving hours of time and money with our advice because we know what works and what doesn’t when it comes to video production. It helps to have our experience and know-how in your corner.

With that all said let’s take our first listener question...

5 Ways to Instantly Make Better Videos

Make better videos.

It's our mission!

In this episode, video business owner Peter McKinnon talks about 5 ways you can instantly make better videos.

None of what Peter recommends requires you to buy extra equipment. By utilizing these steps you will be able to improve the overall quality, look, sound and feel of the videos you make right away.

I hope you guys dig it!

Try some of it out!

Follow Peter (https://www.petermckinnon.com)

 

 

 

 

 

Struggling in a pandemic world? Be inspired here.

Thanks for listening and subscribing to this podcast it is truly an honor to be a part of your day!

Thanks to you we’re in our 16 year of producing this show and there is no end in sight! Since the coronavirus (COVID-19) pandemic and quarantine began, we’ve continued to stress the importance of video.

After all, in a remote world, video allows us to meet, to market, to sell, and to service. Truly, video is more important than ever. But even if we agree with the philosophy, what does this look like in practice?

How can you produce video content during a quarantine? Most of you can’t answer this question and continue to struggle under the pandemic’s grip, trying to figure out how to make it all happen while your business slowly fades away.

Well, today’s guest was not letting go. He refused to sink. PIVOT is the word for 2020 into 2021, and our next guest definitely put it all into action.

From creating and distributing a new film on major streaming channels, to streamlining his production house workflow and even building an online resource for video professionals across the country to find work!

Justin McAleece from shoots.video will certainly inspire you.listen in to this entire podcast and soak it all in!

How To Get Video Clients

In this episode, video business owner Amanda Horvath, gives you her best tips for how to market your video production business so you can make videos full time.

Amanda started her videography business in Los Angeles where the competition was steep. She tested tons of different tactics for getting clients, from cold calling to website tweaks to getting listed on Yelp.

She walks through her top tips for Squarespace for videographers so you can optimize your website to convert. Her website advice for videography is super simple yet she promises it will help you get more clients for video work.

Marketing videography isn't challenging, but it does take some thinking outside the box so think twice before you discount her ideas.

It's time to learn how to get more clients for video work! Enjoy!

JOIN AMANDA'S SIGNATURE PROGRAM:

Launch with Video (https://amandahorvath.site/join)

An online community and self-paced online program that outlines the fastest way to produce videos that grow your online authority and set you up to sell scalable online products -- think courses and memberships!

FREE RESOURCES FOR ENTREPRENEURS:

From Zero To Six Figures Video Series (http://amandahorvath.site/start)

Join this FREE three-day video series where I’ll reveal the no-fluff roadmap for how to use video to grow your business — even if you’re awkward on camera or terrible with tech. This is a must watch for anyone looking to pivot from services to scalable online offers!

Quick Start Guide to Video (http://amandahorvath.site/quickstart)

Watch this binge-able 15 minute series to discover which topics to start with, how to grow your follower count and attract raving fans with each video and how to structure your scripts so people actually watch!

Ghosted? What to Do When a Client Doesn’t Pay Up!

We have a great podcast for you this week - hopefully solving the age old issue of a client not coughing up the goods…you know, that client who refuses to pay you after all of the video work you did. Freelancing in the video production world does have its perks but one of the downsides is that risk that your client won’t pay on time and is seemingly unreachable.

In the dating world, when someone stops calling and seems to have fallen off the radar completely, it’s referred to as “ghosting.” As you can imagine, getting ditched by last night’s dinner date is disappointing, but it isn’t nearly as traumatic as being ghosted by a client you’ve spent a lot of time and did lots of work for, but suddenly disappear on you…not cool!

Today’s guest is Dee Bowden, she teaches small business owners how to reconcile, resolve & recover OLD and OWED invoices to improve their cash flow. She just came out with a brand new book called Collect the Cash (https://collectthecash.biz/) – a great resource for anyone who needs a strategy to deal with that ghosting client.

Offer A Solution Not Just A Video

Ty Turner, the founder of FlashFilm Academy (https://www.youtube.com/channel/UCMTIPPHD-UWax2lreguu9hA) and US Army veteran, has experience as a combat photographer and videographer. Creating content under the harshest conditions at the highest level of the government.

After his military career, he transitioning to corporate America holding positions with companies like TGI Fridays, Texas Instruments, and DELL. Where he was not only tasked to create content but was brought in to be the architect behind their internal multimedia departments designed to support marketing, social media, and learning and development content.

 

Ty later went on to launch his own production company FlashFilm Media, that quickly became one of the most trusted production companies in the region. Working with companies like Raising Canes, Verizon, Toyota, PGA, KIA, Dr. Pepper, Walmart, Google, Samsung, and more!

 

On the path to growing his company, he notices that there was no blueprint or resources to building a content creations company. So he founded FlashFilm Academy, an online training platform designed to help other content creators grow their business.

 

Sign up on flash Film Academy com and check out his FREE courses (https://flashfilmacademy.teachable.com/)

Build a massive following on YouTube

Learn the 5 steps on how to use YouTube to build a massive following for your business

Welcome to this edition of the DV Show podcast…my name is Brian. Are you visiting our social channels?

Our involvement in the video production world goes way beyond this podcast with a steady flow of tips, tricks, techniques, and feedback from our followers. It’s awesome to interact and see Ron Lindeboom from Creative Cow chiming in, Adobe folks participating along with drone videographers, wedding videographers, animators, filmmakers, editors, social media video pros, freelancers, video professionals, you name it- they’re all there giving input on the social media topics we post. It is a great way to connect and learn from a very diverse, knowledgeable community of professionals in the industry.

If you’re not part of the community yet, I would highly suggest you hop on board and participate! I’m always learning and so will you.

Visit our website at thedvshow.com for the list of where you can find us – we would be happy to connect.

With that said, let’s introduce our next guest, Nate Woodbury from betheherostudios.com (https://www.betheherostudios.com/hero) , a professional YouTube Producer, who currently produces 9 profitable YouTube channels for various clients. He helps them grow their YouTube following, and turn their channels into lead generation machines that generate seven figures.

As a master of efficiency, Nate is expert in developing ways to minimize time and expense, and maximize results and today he’s on thedvshow podcast to share his 5 step formula for success.

I know I know, you’ve heard this all before from others! The ongoing claim that Youtube can make you rich with a quick system – as long as you drop $500 to learn how. We avoided this topic for years on this podcast, but when talking with Nate and realizing he is the real deal and actually doing it, this interview became very informative!